We hear a lot about keywords and importance of it. Who are we? People, who want to have a business online and get attention from big brother Google. People, who want to sell products, share information, spread a word about their hobbies. Visitors or customers, who come to our websites, searching for information, services or products.
If you take a look in Wikipedia terms, it would be
- Keyword (linguistics), word which occurs in a text more often than we would expect to happen by chance alone
- Keyword (computer programming), name or identifier that has a particular meaning to the word used as the key determine the letter matchings of the cipher alphabet to the plain alphabet
- Index term, a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine
- Keyword (rhetoric), a word that academics use to reveal the internal structure of an author’s reasoning
- Keywords: A Vocabulary of Culture and Society, 1976 non-fiction book by Raymond William
You see that it is not so complicating. Wikipedia explains everything. This keyword word has more meanings, as we would think, not just typing word for Kindle or toy on Amazon.
How does it work?
Anyway, to those people, who want navigate on the Internet, a keyword is a word, which describes searched object. For example, if we look for best TV, a keyword will be best TV. To do it successfully, for us is enough to type description of a keyword in a search box.
To put in a simple way, when I want to buy best TV, I write best TV in Google’s search box.
From this quest, it seems like a lots information here. I can not tell which TV is best for me. Why? Because here so many TV, which could be best in various categories, such as size, design, brand, more services.
What kind of meaning is for us? It means hat we need to narrow our search by our desires when we look for best TV. What it looks best to you, to your friend or grandparents can be a different understanding, what is best for them. Apple TV could be best in design and performance group, but if somebody wants TV for watching sports? TV, which is big by size?
If I look for biggest TV and type these words, I will get my results for most the major television. If I want TV by brand, I will get searches by brand.
It means, when we narrow search criteria by our means, we can find everything that fits our desires. Google and other search engines such as Bingo, could give us all information, what we need. Most important, what we do need to know, what we want and for what we are looking. Sounds simple, is not?
Search engines listen to you. Just you need to know what are you looking.
Proper Usage of Keyword
If you want that your website would be in first place of the Google, you must pick a right keyword. This particular keyword will be in the first paragraph in your blog or page. Keyword must show up in the title of the blog.
When a visitor comes looking for particular information, he or she will type a word, which suits his or her best interests. If you wrote an article with this search word, your website would show up on the first page of Google or other engines.
This name, which serves to find information in Google, serves as a key. The key, which can open doors to your visitors to the world of discoveries.
How about Competition?
There are so many websites, which have information about the same topic. If you want became unique, you must know how to pick the keyword for your niche.
Do you wonder what a niche is? A niche is a section in the market, which suits somebody’s interests. It does not matter that kind of topic you will choose; you always will find a niche.
If you write about TV, your niche will be TV. It is wide. Competition is enormous. A keyword TV will be in millions of websites. To be in first lines of search engines such as Google or Bingo, you must pick keywords, which are unique from other sites. You must stand out of them, stand out from the crowd.
Best Keyword Research Tool
To find a right keyword for your website takes time and dedication. Typing keywords in Google, you will see which words take highest positions. Unfortunately, you can not tell how many visitors are coming to this site, how many competing websites are against yours. The brainstorming for keywords, niches, and ideas helps achieve efficiency from the place of the time when we use the keyword tool.
There is Google keyword planner, tools from Wordstream, but they do not have so much capacity and options as Jaaxy.
What kind of keywords you will choose, the future depends on in your website. Future, which associates with serving your customers and yourself.
If you would like to know more about efficient keyword tool Jaaxy, you can read the review here.